A history of Preston’s Art Deco gem

The latest issue of the Preston Historical Society newsletter contains a long, thoughtful article by Michael Akers on Lancastria House, the former Co-op building on Lancaster Road. The building was spared demolition only recently, and since then extra safeguards have been introduced to ensure its survival.

Michael is keen for anyone with information about the building or memories of shopping there to come forward. Feel free to comment here, or contact Michael at michael@prestonhistoricalsociety.org.uk.

Below are edited sections from Michael’s article (Read the full article here:  https://www.prestonhistoricalsociety.org.uk/…/PHS…

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Lancastria House in 1988, its last trading year. Photograph by Beth Hayes. https://www.flickr.com/photos/rpsmithbarney/21927723535/

Lancastria House: an Art Deco showpiece

Preston City Council’s recent review of the Market Place Conservation Area saw Lancastria House on Lancaster Road re-instated as a heritage asset worthy of protection. A previous appraisal back in 2019 had removed the former Co-op building from the protected list and subsequently there were plans to demolish the structure to make way for the new Animate Entertainment Centre.

When plans for the new development were scaled back Lancastria House was temporarily reprieved, and so the news that its status has once again been upgraded is, I think, very welcome.

While it might not appear particularly striking or innovative to the casual passer-by today, when it opened in 1938 Lancastria House was a prestigious and conspicuously modern addition to Preston’s otherwise largely Victorian and Georgian townscape.

Constructed by the Co-operative Wholesale Society (CWS}, it was both a department store and offices for a thriving company, keen to project a forward-looking image through a prominently sited flagship store.

Lancastria House was the work of the Co-op’s very own architecture department, headed by William Johnson. He was the embodiment of a Co-op man. Johnson’s father was the manager of a local Co-op grocery shop in Manchester, and the teenaged William joined the CWS in 1899.

By 1924 he was Chief Architect, with a portfolio that included all CWS premises across the north of England and he remained in post until he retired on his 65th birthday in1950. During his long career Johnson oversaw the construction of a wide range of buildings including bakeries, dairies, a packing factory, a tea warehouse, stables, and an extension to a soap factory. Most notably however, he erected some stand-out department stores in town centres that were unmistakably Co-op.

The style and structure of Johnson’s new Co-op department stores were partly inspired by a visit he made to Germany in the 1920s.

There he became an admirer of the work of the progressive German Jewish architect Erich Mendelsohn who was busy designing stunning new upmarket shops which reflected the burgeoning consumerism and affluence then sweeping Weimar Germany.

Mendelsohn was a leading early exponent of Art Deco.

This fresh new style was rapidly emerging as a symbol of modernity and sophistication, perfect for the image conscious Co-op.

Art Deco (the term only came into use in the 1960s) interiors and exteriors initially gained popularity following a highly influential style and design exhibition in Paris in 1925.

Johnson’s Art Deco-influenced Co-op buildings can be seen in Southport, Huddersfield, Bradford and of course Preston.

These modern new department stores must have created quite a stir in these very traditional towns between the First and Second World Wars. The exterior of Lancastria House certainly displays some of the clean vertical lines and shapes characteristic of the then bold new style but wears its decorative accoutrements very lightly. The flourishes associated with Art Deco may have been kept to a minimum, (doubtless cost was a factor) but the understated façade of Preston’s store has, I think, an air of sophisticated simplicity.

Did Lancastria House bring a touch of Parisian chic to the Preston shopping experience?

It seems unlikely, and frustratingly I can’t say because I have no memory of ever visiting the store when it was a Co-op. The ‘Caring, sharing, Co-op’ was still very much part of everyday life for millions when I was growing up in the 1960s and 70s, but the dominance of the Co-op was undoubtedly on the wane. Changing shopping habits and competition from bigger retailers gradually made these large, centrally located Co-op buildings obsolete, but this hasn’t stopped me still admiring this fascinating building, and especially the lions.

After fifty years, the Co-op finally closed the Lancaster Road store in 1988.

Today the four-storey building stands empty, with, I believe, the original interior features now lost, and the exterior fabric visibly deteriorating. Art Deco, however, remains an easily recognised and popular ‘retro’ style, of which Preston has very few examples. The future of Lancastria House remains uncertain.

Hopefully the building can be properly maintained until a new use for it is found. For now, though, Preston still has in Lancastria House a fascinating historical and stylistic link to Parisian glamour, early European modernist architecture and an ancient civilisation. I also still have my Tutankhamun stamp while the Co-op lions, although looking a little weary, are still there keeping a watchful eye on passersby.

Lancastria House’s China Department: Lancashire County Library and Information Service



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