Wine drinking among Preston’s well-to-do

Among the best sources for anyone interested in the history of Preston are the many trade directories published from the beginning of the 19th century up to the middle of the last century.

In fact, the first that I’ve found dates from the 18th century. It is ‘A Topographical Survey of the Counties of Stafford, Chester, and Lancaster’ published in 1787 by William Tunnicliff. He followed it with a second edition two years later, but the Preston entries were exactly the same. This suggests he simply lifted the copy from his first edition.

It contains the following brief information about a few Preston residents (later directories provided much more):


PRESTON

Market Day, Saturday.
Principal Inns, the Bull, Lion, and George

Addison, and Co. Brewers
Bailey, Robert Timber Merchant
Blackhurst, James, Wine Merchant
Blundell, John, Linen Merchant
Briggs, William, Wine Merchant
Brade, William, Wine Merchant
Chadwick, Francis, Wine Merchant
Cowburn, Thomas, and James Linen-merchants
Heys, John, Wine Merchant
Pedder, Edward and James, Linen-merchants
Watson, Jahn, and: Son, Linen-merchants
Watson, Myers, Fielding, and Co. Calico Printers


It’s interesting that of the twelve businesses listed, half are wine merchants. Given that the workers would have drunk beer and gin, what does that say about the alcohol consumption of the town’s well-to-do?

The Preston historian, George Miller, mentioned in yesterday’s post, perhaps put his finger on it when he compared alcohol consumption in Victorian Blackburn and Preston. He maintained that compared with Blackburn, Preston had many more affluent residents who chose to hit the bottle in the privacy of their homes.

In fact, heavy drinking among the town’s gentry can be traced back to the 17th century. The town’s two diarists of that period, Thomas Bellingham and Lawrence Rawstorne, record frequent drinking sessions that lasted from morning to late at night.

The Edward and James Pedder, linen merchants, in the list above were members of the wealthy Preston family who founded Preston’s first bank. The death of one of their descendants, another Edward, the senior partner in the bank, precipitated the collapse of the bank in 1861.

The collapse meant the Pedders had to sell everything, including the family home, Ashton Park. They were partial to a drink, to judge by the contents of their wine cellar.

It contained: ‘upwards of 500 dozens of Port, of the choicest vintages, a butt of exceedingly fine Madeira; several hundred dozens of the finest sherry; French and Rhenish wines; brandies and liquers.’


Sources
Tunnicliff’s directory: https://archive.org/details/bim_eighteenth-century_a-topographical-survey-o_tunnicliff-william_1787/mode/1up
More Preston trade directories: https://prestonhistory.com/sou…/preston-trade-directories/
The Pedders’ wine cellar: https://prestonhistory.com/subjects/poverty-and-privilege-in-1860s-preston/


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